Last month Harcourts’ New Zealand website attracted its highest ever number of unique visitors, reflecting the returning confidence in New Zealand real estate.

According to the latest statistics from Nielsen Online Market Intelligence our www.harcourts.co.nz website received 175,453 unique visitors in July.

This was a record for us and also once again confirms our site as the most visited real estate company website in the country – an impressive 44% ahead of our nearest rival.

The latest website statistics are a good “lead indicator”, given online searching is now said to be the first point of entry into the market for most property buyers.

For the past few months we have been reporting a good volume of sales when compared with last year and these latest website statistics suggest that those volumes may lift further in spring.

These statistics also back up the anecdotal feedback from Harcourts business owners and sales consultants around the country who are reporting that confidence in the real estate market appears to have returned and that this is seeing more buyer enquiry and sales.

According to the latest statistics released by Nielsen Online, Harcourts is the most visited real estate brand website in the country and ranks third overall behind the two major real estate portals which include www.realestate.co.nz where Harcourts listing are also featured.

 In addition, according to a nationwide survey of homeowners by The Nielsen Company, Harcourts has the highest awareness and is the most preferred real estate brand in the country.

This entry was posted on Thursday, August 20th, 2009 at 5:43 pm and is filed under Business News, New Zealand, Real Estate Industry Comment, Real Estate Market Comment, Real+Estate, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.